Contemporary Italian powerhouse Antony Morato has entered the Indian market in earnest with the launch of a store in Mumbai. The brand launched in partnership with Iconic Fashion with their extravagant SS’18 collection.
The collection is a swirling combination of vibrant colours and modern trends. It is a confident ensemble, capturing the Italian spirit of maximalism. Classic pieces are reinvented with unique details, providing an excellent product for the fashion-savvy consumer.
Mr. Stefano Fadda, the General Manager for Antony Morato Asia-Pacifc, said, “We are extremely excited to enter India in association with Iconic Fashion. We are delighted to present our flagship store to the discerning Indian consumer. Fashion has become a form of self-expression more than just attire and fashion-conscious consumers in India are willing to experiment. We at Antony Morato strive to create distinctive garments to meet the fashion needs of consumers who want to stand out in originality and flair. The brand embodies a cosmopolitan vision of menswear that finds inspiration in the lifestyle of the world’s major cities. We are sure that our association with Iconic Fashion will be an enriching one and we will grow from strength to strength and expand all over the country.”
Mr. Pawan Khandelwal, Managing Director of Iconic Fashion, added, “We are very happy to launch the first Antony Morato store at Palladium, Mumbai. We are delighted to associate with Antony Morato because it matches with our vision that contemporary fashion should be easily accessible. We know that together we can target the new generation of customers who express their own identity through their clothing. Palladium is the most premium retail space in Mumbai owing to its South Mumbai location. Mumbai folks are both fashionable and fashion conscious, so this is a perfect mix for a fashion-forward Mumbai.”
Check out images from the launch below, featuring Aditya Roy Kapur in the SS’18 collection: