Kering has announced that it will ban fur across all its businesses. The company’s CEO François-Henri Pinault announced last week that all of the French-based multinational corporation’s brands will no longer be using fur in their products.
“[Fur] is symbolic; it’s a material that was very much linked to the luxury industry historically,” Pinault shared with Business of Fashion. “Going fur-free gives a good signal that things are removing seriously in this industry in different ways to sustainability. … Through this lens, some materials have no place in luxury.”
“The time has now come. The world has changed, along with our clients, and luxury naturally needs to adapt to that. When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general,” he added.
According to BoF, “when Gucci announced it would drop the material in 2017, fur products accounted for roughly €10 million EUR (approximately $11.7 million USD) in sales, less than 0.2% of its overall revenue.”
