Lacoste Replaces Its Crocodile Logo With 10 Endangered Species
Lacoste Replaces Its Crocodile Logo With 10 Endangered Species

The brand opts to replace the historic logo after 85 years since its inception

French brand Lacoste and International Union for Conservation of Nature (IUCN) have tied hands for a three-year partnership to raise awareness on endangered species. The first initiative ‘Save Our Species’ is a limited edition collection that has the iconic crocodile logo replaced by 10 animal logos on the verge of extinction.


It’s also the first time in 85 years that the brand has opted to replace the historic logo kept after its founder, Rene Lacoste. He was known to display traits of a crocodile while dealing with his opponent on the tennis court. 

As for the collection, the logos are of the same color and embroidery as the crocodile. Each design is produced in the number corresponding to the remaining population size of the species. The smallest batch of polos is of California porpoise, who fear extinction due to over fishing. Similarly, 350 polos were made representing Sumatran Tiger, whose main threats are poaching and deforestation. Other species include Burmese turtle, the northern weasel maki, the Java rhino, the eastern black crested gibbon, the kakapo, the California condor, the saola, and the Anegada iguana.

Though the collection has since sold out, you can head to the brand’s website to support the cause.

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