MW Staff

For nearly 50 years, TUMI has been crafting some of the most stylish yet practical luxury goods you can buy – and this year’s exciting new collection is no exception.&nbsp;Dubbed ‘Alpha Bravo’, the collection comprises entirely new styles focused on modularity, sustainability, and durability – backed by a dynamic partnership led by none other than Mclaren Formula 1 driver, Lando Norris.

Sporting the Navigation Backpack, Mason Duffel, and the Classified Waist Pack, the junior champion and 5x Formula 1 podium-finisher started racing at 7 years-old and became the youngest World Karting Champion at 14.&nbsp;&nbsp;<figure><img src="https://d12d6l12s3d372.cloudfront.net/TUMI_Alpha_Bravo_Lando_Classified_Waist_Pack_RGB_72_576x768_ca090721b2.jpg"><figcaption>Credits: TUMI</figcaption></figure>He joined Formula 1 as the youngest-ever British Formula 1 driver at age 19 and continues to prove his worth as a key piece of Mclaren’s push for F1 glory this season – pushing for a solid 6-point finish at the Saudi Arabia GP.<h2>Meet the TUMI Crew</h2>Alongside Lando’s appearance, TUMI shines a spotlight on three other inspiring individuals; filmed in New York City and London, the bi-continental campaign is thoughtfully told through the lens of prominent docustyle videographers, Autobahn and Andy Madeleine. The campaign authentically depicts these multifaceted talents – following up Lando with South Korean Pro Footballer, Son Heung-Min.

Wearing the Logistics Backpack, the Navigation Backpack, and the Liaison Tote, Son has been named Best footballer in Asia 6 times, and currently plays forward for Tottenham Hotspur while captaning his national team. With a humble and carefree attitude, his popularity transcends all people and brings fans together as one.&nbsp;Chapter 3 stars Grammy-winning and Golden Globe and Emmy-nominated Actor, Performer and Musician Anthony Ramos

Here, Ramos showcases the Recruit Chest Pack, the Ally Backpack, and the Transport Pack. A storyteller, visionary and creator, Ramos recently released his sophomore album, “Love and Lies” melodically capturing raw emotions.&nbsp; Gracing covers of The Hollywood Reporter and Time Magazine, Ramos was included on TIME 100’s prestigious “Next” list, highlighting emerging leaders who are shaping the future.&nbsp;Finally, the shot films conclude with a closer look at singer-songwriter Gracie Abrams, featuring the Platoon Sling, the Junior Crossbody, and the Search Backpack.

The collection seasonal colorway that takes the military inspiration to the next level, made in a durable ripstop that takes its cues from rugged parachute fabric.&nbsp;&nbsp;<figure><img src="https://d12d6l12s3d372.cloudfront.net/TUMI_ALPHA_BRAVO_0771_02_576x768_11d83e88f4.jpg"><figcaption>Credits: TUMI</figcaption></figure>Many styles feature a main body fabric made from recycled materials, an even more sustainable take on their signature ballistic nylon.&nbsp;<figure><img src="https://d12d6l12s3d372.cloudfront.net/TUMI_ALPHA_BRAVO_0822_03_576x768_32a2da41c1.jpg"><figcaption>Credits: TUMI</figcaption></figure>The lining of almost all styles is also made with recycled materials and the built-to-last quality of the collection further enhances its sustainability.<figure><img src="https://d12d6l12s3d372.cloudfront.net/TUMI_ALPHA_BRAVO_1179_02_576x768_5052693f66.jpg"><figcaption>Credits: TUMI</figcaption></figure>Each style is also compatible with the new TUMI+ travel accessories—a modular ecosystem that can be used to customize your bag based on personal needs and complements a non-stop lifestyle.(Featured Image Credits: TUMI)

TUMI_Alpha_Bravo_Lando_Navigation_Backpack_3_RGB_72-e1648447093855.jpg

Anthony Ramos

Gracie Abrams

lando norris

Son Heung-Min

tumi

TUMI Crew

Lando Norris Features in TUMI’s Dynamic New ‘Alpha Bravo’ Collection

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