We’ve seen a lot of sport superstars collaborating with a big shoe brands and releasing them in the market. And Virat is no different. The cricketer released his collaboration with Puma just a few weeks back with his brand One8. But he doesn’t plan on stopping just there.
He recently launched One8 Select, a line of affordable luxury footwear that would go perfectly along with any of the suits and blazers in your wardrobe. It isn’t just limited to shoes but all the accessories you might need to go with it is also available. The main aim of Virat, was to give consumers great quality shoes, with designs that are in trend, all without burning a hole in your pocket.
This is probably the first time an Indian cricketer has released a line of formal shoes. We’ve always been used to sport stars releasing sport shoes or even sneakers, but formal shoes have definitely been an untapped segment in the footwear industry for sporting celebrities.
Michael Jordan started his Jordan footwear brand in the 1980’s, which is now a multi-million-dollar company, and Virat seems to be on the same path too.
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