Indian menswear has officially grown up and moved out of daddy’s FabIndia wardrobe. There’s a brand now for every mood swing, every aesthetic spiral, and every personality reinvention you’ve got bookmarked. Want sculptural tailoring that doubles as performance art? There’s a label for that. Into skater fits that scream mixtape nostalgia? Covered. From genderless latex and protest streetwear to linen that's smugly ethical, these homegrown brands are making it very clear, you don’t need Paris to dress like you understand silhouette.
Here’s the ultimate Indian menswear cheat sheet, sorted by style, for men who know that clothes aren’t just about what fits, they’re about what feels right.
17 Top Homegrown Indian Menswear Brands for Every Aesthetic and Style
Prxkhxr
Style: Dystopian streetwear with a tactical edge
This is what happens when you dress for a rebellion that hasn’t happened yet. Cropped trenches, tactical pants, asymmetric zips — and a moodboard that probably includes Blade Runner, Indian mythology, and a power outage. For men who see fashion as armour.
Back Alley Bodega
Style: 90s Bombay skater-nostalgia
Think: oversized graphic tees, hip-hop energy, and enough street cred to get you into the cypher without rapping. It’s loud, proudly local, and rooted in a DIY skate aesthetic that flips the bird to minimalism.
Margn
Style: Avant-garde sculptural tailoring
For the fashion nerds who reference Yohji and obsess over hem symmetry. Margn pieces look like someone whispered “what if tailoring but feelings?” and made it fashion. Not wearable for everyone, but unforgettable if you can pull it off.
Nicobar
Style: Island-core comfort
Kurta shirts, drawstring pants, and the kind of colour scheme that says “I read travel memoirs for fun.” It’s easygoing, grown-up, and ideal for those who want their wardrobe to feel like a long exhale.
NoughtOne
Style: Cyber-military futurism
Modular designs, straps that actually do something, and silhouettes that look like they were engineered, not stitched. For men who take functional fashion seriously and secretly wish they lived in a Christopher Nolan film.
Bloni
Style: Genderless clubwear
If you’re not ready to be stared at, this isn’t for you. Bloni mixes latex, sheer fabrics, and high-glam silhouettes for fashion’s true risk-takers. You won’t blend in — and that’s the point.
Cord
Style: Vintage pastoral romanticism
Corduroy blazers, soft trousers, and tonal layering that feels like a sepia-tinted dream. It’s nostalgic, cinematic, and entirely wearable. If you’ve ever fantasised about writing poetry on a train, start here.
No Nasties
Style: Zero-guilt basics
Your go-to for sustainable, organic cotton tees and boxers that don’t fall apart after two washes. Minimal design, maximum conscience. The perfect uniform for men who want their basics to do better.
Toffle
Style: Indo-modern absurdism
If you like your kurtas deconstructed and your silhouettes more theory than function, Toffle is your playground. It's part art project, part wearable chaos. Ideal for postmodern maximalists with a soft spot for satire.
Doodlage
Style: Upcycled streetwear
Trash, transformed. Doodlage turns waste fabric into patchwork garments with graphic punch. It’s gritty, grounded, and surprisingly wearable — a visual manifesto for a better fashion future.
Almost Gods
Style: Mythical hype graphic wear
Oversized everything, bold graphics, and celestial chaos. A brand that worships Indian mythology but speaks fluent streetwear. For guys who want to look like they dropped a mixtape with Vishnu.
XYXX
Style: Athleisure meets comfort
From anti-bacterial boxers to joggers you can live in, this label gets the modern man’s WFH-to-gym pipeline. Functional, flexible, and far from boring. Yes, your underwear can have a personality too.
Warping Theories
Style: Apocalyptic techwear
Tech-laden, shade-heavy, and stitched for survival. Warping Theories creates clothing for men who think a nuclear fallout would be a great excuse to flex a fit.
Outbreak Lab
Style: Experimental utilitywear
Chest rigs, weird pockets, tactical confusion — in the best way. For men who think sleeves are optional and believe every outfit should start with a harness.
Péro
Style: Craftcore luxury
A love letter to Indian handcraft, with layered embroidery, patchwork, and homespun detail. Feels soft, looks expensive, and whispers “emotional intelligence” from across the room.
Khanijo
Style: Heritage-modern formal tailoring
Impeccable bandhgalas, sharp jackets, and elegant cuts that straddle tradition and modernity without trying too hard. Great for weddings, worse for blending in.
Darwaza
Style: Protest-grunge streetwear
Heavy typeface, raw edges, slogans that bite. More manifesto than merch. For men who want their clothes to say something even when they’re silent.
Bluorng
Style: Experimental streetwear meets graphic absurdism
The brand name sounds like a keyboard smash, but the clothes are all calculated chaos. Oversized shirts, surreal prints, deconstructed tailoring and warped slogans that toe the line between meme and manifesto. Bluorng feels like it was born in an art school basement and raised on the internet. If you dress like you don't believe in clean edges or clean thoughts, this one's for you.