Kicking things off at Paris Fashion Week, few moments feel as monumental as Louis Vuitton unveiling its Fall/Winter 2025 collection. But this wasn’t just a show; it was a time capsule fused with future-forward style, a homage to heritage sprinkled with Pharrell Williams’ signature audacity. Throw in his longtime collaborator, Nigo, and you’ve got the fashion alchemy that makes critics swoon and Instagram feeds combust.
The stage? The hallowed Cour Carrée du Louvre. As if that wasn’t enough grandeur, Pharrell and Nigo took things up several notches. Imagine a Louis Vuitton-branded carpet guiding the fashionable elite past Monogram Flower-adorned showcase boxes brimming with LV treasures.
Pharrell and Nigo leaned hard into Y2K skatewear for this collection, pulling from their own history as tastemakers of that era. The result? A lineup that was both a love letter to the past and a cheeky nudge to the future.
The show opened with razor-sharp tailoring. Think suits that whispered “power” and coats that felt like they belonged in a Bond movie. But just as you started picturing a suave, minimalist aesthetic, Pharrell’s love for maximalism took over. Baggy printed ensembles brought a playful edge, while patchwork denim and Damier-patterned cardigans offered texture and nostalgia. Velour tracksuits, graffiti-strewn beanies, and varsity jackets screamed early 2000s college cool, while fur-lined coats gave a wink to Lil Wayne’s iconic BAPE moment.
Accessories were where things got truly wild. Chunky hiking boots stomped their way into the spotlight alongside oversized puffy slippers that practically demanded a snow day. The ButterSoft sneaker, teased in over 40 colourways, had sneakerheads foaming at the mouth, while playful bags adorned with dice and lobster charms were Pharrell and Nigo’s way of saying, “Fashion doesn’t always have to be so serious.”
And then there were the trunks. Oh, the trunks. Some were perspex creations with pressed flowers inside—part Louis Vuitton, part botanical experiment—and others were miniature marvels proving that tiny really is mighty.
A Louis Vuitton show isn’t complete without a parade of A-listers. Idris Elba, Travis Scott, Chris Paul, Victor Wembanyama, and BTS’s J-Hope all made appearances. AP Dhillon also made his presence felt. And because Pharrell doesn’t do things halfway, J-Hope and Don Toliver debuted a Pharrell-produced track, LV Bag, right there on the runway. Who needs an after-party when the show itself is a concert?
Pharrell also infused the evening with deeply personal touches. Vault-like structures around the runway didn’t just house models—they showcased treasures from Pharrell and Nigo’s private archives. As the duo took their final bow, these illuminated structures revealed a curated collection of memorabilia set to go under the hammer at Joopiter.
At its core, the FW25 collection was a tribute to the decades-long friendship between Pharrell and Nigo. It was also a reminder of their influence on fashion—pioneers of skatewear turned luxury powerhouses. Nigo’s passion for functional workwear met Pharrell’s bold stylistic expression in a collection that celebrated their shared history and future aspirations.
Dubbed “Remember the Future,” the collection embodied this duality. Flip-phone keychains and Coogi-like sweaters captured the playfulness of Y2K, while transformed chore jackets and knitwear rooted the collection in functionality. The pièce de résistance? Silhouettes of Pharrell and Nigo themselves are featured as motifs, immortalising their partnership in fabric and form.
Pharrell and Nigo’s Louis Vuitton FW25 collection wasn’t just a fashion show—it was an event, a spectacle, a cultural moment. It reminded us that fashion, at its best, is deeply personal and wildly experimental. By bridging the gap between high fashion and skatewear, and heritage and innovation, the duo proved that remembering the past doesn’t mean staying stuck in it. It also laid bare that Pharrell and Nigo don't just imagine the future—they design it.
