Once seen as niche players in a Western-dominated industry, Indian beauty and grooming brands are now rewriting the global beauty narrative. Whether its the popularity of Ayurveda, efficacy of traditional wellness rituals or evolving innovation in science-backed, clean brands, the homegrown labels are representing at the global stage like never before. Here’s looking at some of the leading Indian grooming and beauty brands that have penetrated the international market after making waves in India

Forest Essentials

Forest Essentials brings a sensorial, ritual-based approach to skincare, using time-tested Ayurvedic formulations blended with modern aesthetics. Its foray into international markets, including the UK and UAE, showcases the growing demand for holistic, clean beauty. Backed by Estée Lauder, the brand reflects how Indian wisdom can wear a global face.

Kama Ayurveda

Its minimal, elegant packaging paired with authentic Ayurvedic ingredients resonates with a wide demographic. The brand’s flagship store in London with its signature facials and massages in the treatment room nestled inside the store and availability at Harrods, the brand has proved that its a hit among wellness enthusiasts globally.

Kay Beauty

Founded by Bollywood icon Katrina Kaif, Kay Beauty is not your typical celebrity brand. It champions diversity and performance, offering products that cater to a wide range of Indian—and now international—skin tones and textures. With its strategic partnership with Nykaa, the brand has gained visibility beyond India , in Dubai and soon at Space NK in the UK.

inde Wild

Founded by Diipa Büller-Khosla, a global influencer with Indian roots, inde Wild merges Ayurvedic science with Western dermatology to create what it calls “Ayurvedistry.” The brand is proudly brown-owned and female-led, with products that tackle issues like hyperpigmentation and barrier repair—specifically tailored for melanin-rich skin. With a strong D2C presence in the US, UK, and Europe, inde Wild is aiming to make Indian rituals a global phenomenon.

Minimalist

The rise of Minimalist is proof that Indian consumers—and now international ones—are craving transparency and performance. Often dubbed “India’s answer to The Ordinary,” Minimalist has made ingredient-led formulations and clean labels easily accessible to the Indian consumers. With availability at Sephora UK and Guardian Pharmacy in Malaysia, it’s only expected to expand its global footprints.

Shahnaz Husain

Long before ‘Made in India’ became trendy in the beauty world, Shahnaz Husain was already a global ambassador for Indian herbal skincare. With a legacy spanning decades, her brand introduced Ayurveda to international audiences through beauty salons and training institutes in the Middle East, UK, and US. While newer players may dominate headlines today, Shahnaz Husain remains a pioneering force in the industry.

Lotus Herbals

Today, the brand is available across more than a dozen countries and has diversified into premium categories like Lotus Botanicals and Lotus Organics+. Its recent rebranding efforts aim to position it more firmly in global markets, making Lotus a familiar and trusted name among conscious beauty buyers.

Mamaearth

With its toxin-free promise and aggressive digital-first strategy, the brand quickly became a household name. Now expanding in Southeast Asia and the Middle East, Mamaearth is making global waves in no time.