There's something very copy-paste about the way most men smell these days. One guy's spritz could belong to ten others. Sharp citrus here, some random musk there, and you've blended right in. But Indian fragrance brands are doing something different. Quietly, creatively, and with way more character than you'd expect. They're blending heritage, boldness, and some seriously cool ideas into scents that feel personal, not mass-produced. Here's your new fragrance playlist from Indian homegrown brands, with style.

ISAK Fragrances Above & Beyond

Smells like: Confidence, but make it calm.

This one feels like a quiet flex. It's citrusy, a bit spicy, and warm in a way that makes people want to lean in. ISAK does small-batch, slow perfume, so it smells intentional, not rushed. Wear it when you want to leave a mark without raising your voice.

Ajmal Aristocrat EDP Citrus Woody Perfume

Smells like: A tailored suit and a side of charm

This one is sharp, smooth, and effortlessly classy. It has that fresh opening that wakes you up, and a woody dry-down that lingers just right. Basically, if you ever wanted to bottle up, clean and collected, this is it.

BellaVita CEO Man

Smells like: If hustle had a scent

It's fresh, a little spicy, and I've got this. CEO Man is easy to wear and won't offend your co-workers, but it still gives you the main character energy. Perfect for workdays that roll into drinks.

Kastoor Mystique

Smells like: A campfire and a secret

Mystique doesn't care what everyone else is wearing. It's deep, dark, and slightly wild, in the best way. If your vibe is of mysterious guy who reads Murakami and rides a motorcycle, you'll want this.

Naso Profumi Puro Lusso

Smells like: A five-star staycation for your senses

This one's refined, smooth, and leans into its luxury. Naso uses clean, conscious ingredients and you can actually feel the craft. It's the scent equivalent of investing in timeless pieces, not trends.

Nykaa Love Struck Perfume - Hidden Blush

Smells like: Confidence with a softer edge

Yes, it's technically unisex and that's the point. Hidden Blush plays with floral and wood in a way that feels fresh, not flowery. It's great for layering, or for days when you want to smell warm, approachable, and a little unexpected.

Olfa Oud Noir

Smells like: Your playlist on vinyl

Dark, earthy, a bit brooding, this is a scent with depth. It's not trying to charm everyone in the room, but the people who get it will definitely ask what you're wearing.

Nisara Men of the Night

Smells like: Late nights and good decisions

Think spicy, amber-y goodness with a subtle richness that doesn't overstay its welcome. This is your go-to for dates, drinks, or any time you want to lean into your more grown-up side.

Hamidi Addicted Intense EDP

Smells like: Oud, dialled all the way up

Hamidi's take is loud, luxe, and unapologetically bold. Oud lovers, you're home. If you like your fragrance to announce you before you even enter the room, this is your power scent.

Joon Solid Perfumes

Smells like: Convenience, but cool

These little tins pack a punch and they're ridiculously easy to carry around. Joon's solid perfumes smell good, feel good, and fit into your lifestyle without fuss. Bonus: they're natural and alcohol-free.

Fraganote Vanilla Wood

Smells like: Warmth with a backbone

This one's cozy without being basic. Vanilla can go sweet fast, but the woody undertones here balance it out. It's comforting, subtle, and pretty addictive (don't say we didn't warn you).

Perito Moreno Elite

Smells like: That 'just got back from a hike' freshness

Crisp, clean, and a little outdoorsy, this scent is made for daytime. Whether you're headed to brunch or just trying to fake the 'I drink green juice' life, it's an easy win.

Lilanur Parfums Malli Insolite EDP

Smells like: Jasmine, reimagined for the modern man

Jasmine? On a guy? Yes and it works. Malli Insolite is rich, complex, and full of contrast. It's like wearing something traditional with a contemporary twist. Elegant, but with edge.

Lovechild Island Suit EDP

Smells like: A vacation in your shirt pocket

Light, breezy, tropical–it's all coconuts, citrus, and chill. If you're not physically on a beach, this is the next best thing. Bonus points if you wear it with linen.

Bombay Perfumery Chai Musk EDP

Smells like: Your nostalgia just got an upgrade

This one's special. It's warm, a little spicy, and has that comforting chai vibe layered with musk and woods. It feels both familiar and daring, and totally different from anything you'll find at a mall.