There’s something happening in men’s grooming in India—a new wave of homegrown brands is redefining what it means to take care of yourself. These labels are clean, conscious, and curated for those who care about what they’re using. Whether you’re skincare-savvy or like to experiment with your grooming routine, here are the Indian grooming brands that are making it easier and way cooler.

Salt Oral Care

It's sassy, it's cool, and it's trying to make oral care a cooler choice of your lifestyle. From its packaging to very many different flavours of toothpastes, Salt Oral Care has taken over the industry by storm by being one of the very few oral care brands that's contemporary and creative. The brand language and SKUs, definitely a hit!

Secret Alchemist

Think of Secret Alchemist as something that can calm you, smells amazing, and helps you when you’re stressed. Rooted in Ayurveda and aromatherapy, their products go beyond grooming, they’re about wellness. Whether it’s a grounding hair oil or a stress-relief roll-on, everything they make feels good on the skin and for the mind. Ideal for winding down after a long day or gearing up for one.

Meyander

Their scents are inspired by energy-based concepts and are created in chic ranges. They are meant to elevate your experience through the power of energy around us. You're going to feel the frequencies and pick the one that matches your vibe.

Minimalist

You’ve probably seen Minimalist’s clean black-and-white packaging on social media but it’s not just hype. This brand is all about active ingredients that actually do something: niacinamide, salicylic acid, retinoids — no buzzwords, just results. If your skin’s been acting up and you’re ready to move beyond the “face wash and hope for the best” phase, Minimalist is a smart place to start.

Scinq

Have you heard that your skin looks better when you feel good in your head. Here's a brand that has found that connection between skin care and mental wellness and put that in jars and bottles for you. Scinq is formulated with clinically validated neurocosmetic ingredients, blending plant-based botanicals with advanced chemical science.

fHair

Effective and made in Indian, this hair care range by the celebrity hairstylist Florian Hurel, is what you need to look out for. It's made with effective ingredients with its roots in India. The brand is manufactured and created in India to understand the Indian hair needs better than any other brand. Add Hurel's decades of experience in the industry to it and what you have is an expert-led brand that just gives results.

Contraband

Created and crafted by Ananya Birla, these fragrances are luxury and not pretentious. Made in India but with global appeal, it's made for people who want to express their individuality.