Fragrance has always been personal—but lately, it feels like it’s also having a moment. Whether you’re chasing fresh Mediterranean vibes, something rich and intense for a night out, or a scent that just feels you, there’s a whole new crop of perfumes making waves in India. From big international houses to local names crafting magic with Indian ingredients, this season’s launches are bold, beautiful, and built to leave a lasting impression.

1. Acqua di Parma Blu  Mirto di Panarea La Riserva

Smells like: Citrus, herbs, warm oak, and a touch of aged wine
 

Best for: Classy day dates, Tuscan daydreams, linen shirts

Acqua di Parma has always been about that effortless Italian cool, and La Riserva takes it one step further. Think of it like sipping wine in a sun where fresh cedrat and juniper berries meet the soulful depth of myrrh, patchouli, and labdanum. Easy-going, but refined. If you want your scent to whisper good taste without trying too hard, this is it.

2. Beautiful India You

Smells like: Bergamot, citrus, soft sandalwood,  musk
 

Best for: Thoughtful gifts, breezy evenings, feeling grounded

Beautiful India You is gentle but deeply rooted. Bergamot, Citrus, Tangerine, Elemi Gum hit first before giving way to lavender, tonka beans, patchouli, geranium and it ends with sandalwood, musk, vetiver, and cedarwood. It’s nostalgic in the best way, like a summer evenings on a terrace. Made with ethically sourced local ingredients, it’s as thoughtful as it is beautiful.

3. Secret Alchemist Rose Oud

Smells like: Turkish Rose petals, Indian oud, dark woods
 

Best for: Late-night drama, slow dances, the scent trail you leave behind

This one’s bold. Sensual. And definitely not shy. Rose Oud from Indian brand Secret Alchemist is oud done right—rich, smoky, and balanced with the softness of rose. There’s pink pepper, Turkish Rose, and there’s depth. It smells expensive, mysterious, and a little bit dangerous. If your vibe is power-dressing meets poetry, this is your go-to evening scent. Also, made in India with a seriously luxe feel.

4. Arks Day

Smells like: Crisp mandarin, ginger, jasmine

Best for: Office days, beachy moods, minimalists with great taste

Arks Day is like a cold shower on a hot day. Crisp mandarin and petitgrain open the show, followed by  the warmth of ginger and jasmine that feel clean, calm, and modern and finishing with a grounding blend of vetiver and musk.  It’s the kind of scent that doesn’t shout—but stays with you. Totally gender-neutral and made right here in India. For guys who live in neutrals and know their coffee orders down to the bean, this is the perfect daily driver.

5. Kilian Paris Old Fashioned

Smells like: Cedar wood, Wheat Absolute, warm, intense
 

Best for: Winter nights, rooftop bars, turning heads

Imagine wearing a high-end cocktail. Old Fashioned by Kilian Paris is all about indulgence. This scent opens with the rich warmth of wheat absolute and the floral intrigue of davana essence. With a heart of cedarwood and base of styrax and tolu balm, this perfume blends tradition with modern intensity. Bonus: the bottle looks like a whiskey tumbler and makes for a serious shelf flex.

6. Embark Wood Oud

Smells like: Fruity, leather, Oud
 

Best for: Date night, special evening, compliments

A fragrance that blends earthy and smoky oud notes with various woody elements, crafting a robust and enchanting scents reminiscent of a deep forest. It's like taking a walk in nature that connects you to your roots and makes you feel alive.