Beards came back with a bang. And it proved to not just be another short-lived trend. The mighty beard is here to stay.

After the trend came about, grooming companies naturally started cashing in on them. There are companies now that are only dedicated to making beard products. Among this, the most popular product is, of course, the beard oil. Beard oils usually contain a list of ingredients that propagate hair growth and keep the hairs smooth. But the main ingredient you should actually be looking out for is Vitamin E.

Here’s why.

Vitamin E is your beard’s best friend. Not just your beard but your hair in general. Studies have indicated that consuming or applying Vitamin E can soften your beard and give it a great texture. It also helps increase blood flow, which in turn helps with hair growth. So, vitamin E will eventually help you get a richer and fuller-looking beard. 

So the next time you go shopping for beard oil, just make it a point to read the label on the bottle and make sure it contains loads of Vitamin E.