Why Bother With a Hair Mask?

Hair takes a beating. Between sweat, styling products, pollution, sun, hard water, and the occasional skipping of a hair wash, your hair’s probably not in the best shape even if it looks fine on the surface. Hair masks are like deep-conditioning treatments; think of them as conditioner on steroids. They work harder, go deeper, and repair damage that regular shampooing or conditioning can’t touch. 

What Hair Masks Do for You?

• Repair Damage: Masks help fix split ends, restore protein bonds, and strengthen weakened hair shafts.

• Boost Moisture: Dry, brittle hair? Hair masks flood your locks with hydration.

• Increase Shine & Smoothness: A good mask can tame frizz, add luster, and leave hair feeling silkier.

• Scalp Health: Many masks support scalp hydration and reduce flakiness, promoting better hair growth.

• Protect from Future Damage: Regular use builds resilience against styling, weather, and environmental stressors.

The Best Hair Masks to Get You Started

There are a ton of hair masks out there, but we’ve narrowed it down to a few that are legit worth trying — whether you’re a first-timer or someone looking to level up your grooming game.

Dove 10-in-1 Deep Repair Treatment Hair Mask

This one’s for the no-fuss guys. It tackles 10 common hair problems in one shot — dryness, breakage, dullness, rough texture — without being complicated. Easy to use, easy on the wallet, and surprisingly effective.

Good for: Everyday damage, and guys who want results without spending a fortune.

Kérastase Resistance Masque Extentioniste

Trying to grow your hair out or dealing with breakage? This mask is your best friend. It strengthens your hair from the inside out, using fancy ingredients like creatine and ceramides that actually make a difference.

Good for: Weak or brittle hair, and guys growing their hair longer.

Kiehl’s Olive Fruit Oil Deeply Repairative Mask

Super hydrating, super nourishing. This one’s a dream for thick or dry hair. It uses avocado and olive oils to make your hair soft, manageable, and way less frizzy.

Good for: Dry, curly, or textured hair types.

Olaplex No. 3 Hair Perfector

This one has a cult following — and for good reason. It works differently than most masks by repairing your hair’s internal structure (science-y but true). If you dye your hair, use heat tools, or notice damage, this is a solid fix.

Good for: Damaged, chemically-treated, or over-styled hair.

Plum Coconut Milk & Peptides Hair Mask

Lightweight but super nourishing, this plant-based mask smells like a tropical vacation and works like a pro. Peptides strengthen your strands while coconut milk keeps things soft.

Good for: Natural hair care fans, or anyone looking for hydration without heaviness.

Aveda Botanical Repair Rich Mask

Aveda knows how to make salon-level products that feel clean and natural. This one repairs all three layers of your hair (yes, hair has layers), and it smells like a high-end spa.

Good for: Damaged hair in need of serious TLC, especially if you prefer plant-based formulas.

L’Occitane Intensive Repair Hair Mask

Fancy but effective. It uses a mix of essential oils and oat amino acids to smooth, soften, and strengthen. Great texture, amazing scent, and fast results.

Good for: Guys who like premium products with visible results.