OTT leads to a lot of FOMO, and often it’s not possible to have accounts on all existing streaming platforms. Keeping up with all of them is even more out of reach. Amazon has decided to solve this problem by creating Prime Video Channels — a video entertainment marketplace of sorts, which will give Prime […]
OTT leads to a lot of FOMO, and often it’s not possible to have accounts on all existing streaming platforms. Keeping up with all of them is even more out of reach. Amazon has decided to solve this problem by creating Prime Video Channels — a video entertainment marketplace of sorts, which will give Prime members the option to watch global and local binge-worthy content, including thousands of shows, movies, reality TV, documentaries etc., from eight video-streaming services. Prime Video Channels launches today, September 24.
At present, the eight premium content providers that will be available on Prime Video Channels are Discovery+, Lionsgate Play, DocuBay, Eros Now, MUBI, hoichoi, manoramaMAX, and ShortsTV. These streaming services will be available as add-on subscriptions to Prime members in India.
With the launch of Prime Video Channels, close to 10,000 additional titles across eight OTT services have now become available to Prime members.
Prime Video Channels will act as an intermediary, and allow Prime members the option for add-on subscriptions of popular OTT services, and stream their content on the Amazon Prime Video app and website in India. This will also mean more customers will end up spending more time on Amazon Prime Video, because now the content available on it goes beyond just Prime Video content.
Each of the content providers will be accessible with respective add-on subscriptions. Customers, therefore, will need to pay only for the service they choose. At launch, Prime members can enjoy a special introductory annual subscription offer made available by the OTT channel partners.
If you’re already a Prime member, this will mean that you’ll no longer have to juggle between multiple usernames, passwords, and billing due dates for different platforms. With Prime Video Channels, all premium content subscriptions are managed within a single destination — Prime Video apps and website. It will also mean that customers can browse and search different streaming platforms in one place, all of this without ever having to leave the Prime Video app or website.
“Prime Video Channels arrives in India after having successfully launched in 11 countries. Our choice of OTT partners for Prime Video Channels is reflective of our diverse and discerning customers’ entertainment needs and interest areas. The launch marks our effort to collaboratively grow the video streaming segment in the country. We look forward to increasing the selection of entertainment even further, with additional channel partners joining in the next few months,” said Chaitanya Divan, Head Prime Video Channels, Amazon Prime Video, in a press release.
Prime members will be able to subscribe to Prime Video Channels offering programming in local Indian languages, such as Bengali with Hoichoi, and Malayalam with manoramaMAX, and a selection of award-winning documentaries and short films from DocuBay and ShortsTV respectively. One can also watch quality cinema on Lionsgate Play, MUBI and Eros Now, across languages and genres.
Here’s a quick lowdown on the Prime Video Channels subscriptions and annual pricing in INR available at launch;