Bollywood’s Promotion Techniques Are Getting Crazier By The Day
Bollywood’s Promotion Techniques Are Getting Crazier By The Day

We shudder to think what will happen in a few years time.

Just a few weeks back, I was trying to look up Ayushmann Khurrana on Twitter. My search did not yield any results because he had changed his name to Abhimanyu Roy, which is what his character is called in Meri Pyaari Bindu. It was only after typing ‘Ayushmann Khurrana Twitter’ on Google that I managed to locate his handle.

 

To be frank, I think it’s a little lame to change your Twitter handles to the characters you’re playing. It was a trend started by Marathi actors, but it has passed on to Bollywood as well. Let’s take a look at some of the craziest moves made by Bollywood A-listers.

#BangBangDare

Nawazuddin Siddiqui sells underwear

Vidya Balan dresses as a beggar

‘Jabra fan’ is recorded in 6 languages

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