In just 4 years since its launch, Hotstar has grown to become the largest curated content digital video service in the country. Although facing stiff competition from other streaming sites like Netflix and Amazon Prime, it has gone to become the first Indian service to cross 100 million downloads on the Google Play Store.
With 350 million downloads and over 150mn monthly active users, the platform has more than 100,000 hours of drama and movies in 18 languages.
Well, this streaming site has upped their game with new content and announced Hotstar Specials.
“Star has always challenged conventions and been at the forefront of content reinvention in
India” said Sanjay Gupta, MD, Star India.
He further states “With the mobile phone leading an explosion in the number of screens in the country, we feel that our content also needs to reinvent and boldly move forward. With Hotstar Specials we hope to create the biggest Indian stories delivered to a billion screens. To bring this vision alive, we are proud to partner with a stellar line up of talent who are headlining our first set of Hotstar Specials.”
They have united with 15 storytellers, including big names from the industry like Shekhar Kapur, Kabir Khan, Ram Madhvani, Tigmanshu Dhulia, Vishal Furia, Rohan Sippy, and Salman Khan. It promises to provide a burst of variety across genres and formats. And, the content will be available in seven languages.