Move over handbags, LVMH is now playing with naans. The luxury giant’s investment arm, L Catterton (part-owned by LVMH), has just backed Dishoom in a deal valuing the beloved Bombay-style eatery at a cool £300 million. A cheeky pivot from runway to restaurant. Who knew luxury could pair so well with biryani? Dishoom’s founders remain firmly in charge, with plans to open in the US next year. This unlikely but delightful marriage of Bombay café nostalgia and Parisian capital got us thinking: what happens when fashion houses decide their next big statement isn’t a showpiece coat but a soufflé?

As it turns out, they’ve been doing it for years. From Michelin-starred pasta in Gucci green to Saint Laurent’s hush-hush sushi joint, here’s a curated list of fashion brands that have stepped off the catwalk and into the kitchen

Gucci – Gucci Osteria

Locations: Florence, Beverly Hills, Tokyo, Seoul

Vibe: Playful maximalism with pasta so good it has its own passport.

Conceived by Gucci’s creative director and helmed by Michelin-starred chef Massimo Bottura, this isn't just a vanity project. Gucci Osteria takes the brand’s love of drama and opulence and applies it to tasting menus. Think pink velvet booths, whimsical plating and references to Italian pop culture served up with tortellini. Each location adds a local twist to Bottura’s classics, making it both global and unmistakably Gucci.

Louis Vuitton – Le Café V, Sugalabo V, LV The Place

Locations: Osaka, Milan, Bangkok, Seoul

Vibe: Elegant interiors with French-Japanese or Thai cuisine and the kind of service where even the napkins look like runway samples.

Louis Vuitton’s Osaka flagship includes Le Café V and a discreet fine-dining spot called Sugalabo V by chef Yosuke Suga. It sits on the top floor of the LV Maison, inside a building designed by Jun Aoki. The Milan branch doubles as a café, gallery and retail space, where the fusion fare is as curated as the window displays.

Saint Laurent – Sushi Park Paris

Location: Paris

Vibe: Monastic minimalism, whispered conversations and sushi that could probably cure heartbreak.

Anthony Vaccarello quietly launched this omakase-only restaurant in the basement of Saint Laurent’s Paris HQ. It's a Parisian outpost of LA’s cult-favourite Sushi Park, known for its hyper-purist approach. The interiors are blackout sleek, the reservations elusive and the vibe is very Saint Laurent. No logos, just quiet luxury and buttery tuna.

Armani – Armani Ristorante & Armani/Caffè, Mumbai

Locations: Milan, New York City, Dubai, Mumbai

Vibe: Sleek, modern, refined luxury. Aperitivos in suits. Pasta in pinstripes.

Armani's hospitality footprint is serious, with restaurants inside its hotels and boutiques worldwide. In Mumbai’s Jio World Plaza, the new Armani/Caffè sits right beside the brand's flagship boutique. With a 52-seater layout and interiors that echo Armani/Casa's clean aesthetic, the menu leans classic Italian with an emphasis on simple flavours and elegant plating.

Gucci – Giardino 25 & Gucci Café

Location: Florence (Giardino 25), Tokyo, Seoul (Gucci Café)

Vibe: Botanical, boozy and a little surreal. Like brunch in a Wes Anderson film.

Giardino 25 in Florence is Gucci’s floral all-day café and cocktail bar, where the walls bloom and the menu rotates with seasonal cocktails and Italian small plates. The Tokyo and Seoul cafés echo this fantasy-meets-fashion atmosphere, blending matcha and Milanese charm with interiors fit for an editorial shoot.

Prada – Prada Caffè & Marchesi 1824

Locations: London (Harrods), Milan

Vibe: Old-world Italian charm meets Prada’s clinical cool. Pastels, pastries, precision.

At Harrods, the Prada Caffè is a mint-green dream where every tile and teaspoon matches the brand’s clean aesthetic. The acquired Marchesi 1824 pastry shop brings Milanese history into the mix, serving up delicate sweets and thick espressos in gilded interiors that feel straight out of an Italian novella.

Dior – Café Dior

Locations: Seoul, Tokyo, Miami

Vibe: A minimalist art gallery disguised as a café. Couture croissants. Lattés with legacy.

Located inside the House of Dior in Seoul, Café Dior was designed by Peter Marino and serves sweets by famed patissier Pierre Hermé. The Tokyo and Miami versions continue the brand's tradition of treating coffee as couture. Everything from the furniture to the tableware has been meticulously considered, and the desserts often reference Dior icons like the Lady Dior bag.

Ralph Lauren – The Polo Bar & Ralph’s Coffee

Locations: New York City, Paris, Chicago, London

Vibe: Equestrian-rich. Think mahogany, martinis and the ghost of Gatsby nodding in approval.

The Polo Bar is Ralph Lauren’s ode to Americana, featuring wood-panelled walls, oil paintings and aged steaks. Downstairs, Ralph’s Coffee serves espresso in green-and-white monogrammed mugs, giving your caffeine hit a country-club flourish. It’s polished, traditional and surprisingly cosy.

Tiffany & Co. – The Blue Box Café

Locations: New York City, London, Seoul

Vibe: Dreamy, Tiffany-blue everything. Audrey Hepburn cosplay with avocado toast.

Breakfast at Tiffany’s is now a full-blown experience. The Blue Box Café at the brand’s Fifth Avenue flagship offers high tea, croissants and Champagne beneath robin’s egg blue chandeliers. There’s also a new café at Harrods, where every macaron and teacup is saturated in that unmistakable Tiffany hue.

Maison Margiela – Maison Margiela x Bonanza Café

Location: Seoul

Vibe: Brutalist brunch for the fashion-obsessed.

This café exists at the intersection of design, minimalism and caffeine. While specific collaborations with Margiela are hard to confirm, Bonanza is a known favourite among Seoul's fashion set, and its stripped-down design language is perfectly in line with Margiela’s DNA. Think exposed concrete, single-origin brews and matcha served like sculpture.

Coach – Coach Restaurant & The Coffee Shop

Location: Jakarta (restaurant), global pop-ups

Vibe: New York diner through a Gen Z filter. Cute, cheeky and built for Instagram.

Coach’s Jakarta restaurant launched as part of its effort to reposition itself for a younger, more lifestyle-focused consumer. The interiors are pastel-hued with plenty of branding, and the menu includes American comfort food with playful names. Coach has also run café pop-ups in places like Singapore and Tokyo, usually alongside seasonal campaigns.