Belvedere vodka and John Legend turn the Apollo theater red, to fight AIDs in Africa.
Belvedere Vodka’s ‘One Night for Life’ celebrated the launch of the (BELVEDERE)RED #MAKETHEDIFFERENCE campaign in New York, where iconic music star John Legend and South African artist Esther Mahlangu turned the renowned Apollo Theatre red.
John Legend and South African artist Esther Mahlangu
Belvedere revealed the new (PRODUCT)RED limited edition bottle, which features artwork by distinguished artist Esther Mahlangu and is signed by John Legend. Belvedere, which is passionate when it comes to giving back to society, also donated 50 percent of its sale profits (of the bottle) to the Global Fund, an international financing institute that organises and distributes resources to fight HIV/Aids in Africa.
John Legend, the new ambassador for (BELVEDERE)RED,performed his new song ‘Love Me Now’ from his upcoming album at the event while the audience comprised Lupita Nyong’o, Estelle, fashion models Shaun Ross and Ashley Graham, DJ Hannah Bronfman, among others, who raised a glass to Belvedere’s 5-year anniversary with (RED).
Charles Gibb, Esther Mahlangu, John Legend, Lupita Nyong’o, Deb Dugan
Recording artist Estelle and President of Belvedere Vodka, Charles Gibb attend Belvedere Presents One Night for Life with John Legend at the Apollo Theater at The Apollo Theater. (Photo by Owen Hoffmann/Patrick McMullan via Getty Images)
Belvedere vodka, renowned as the world’s original luxury vodka, was created in the year 1993.