MS Dhoni, the legendary Indian cricketer, has officially trademarked his iconic moniker "Captain Cool," as confirmed by ESPNcricinfo and Times of India. Known for his calm demeanor and clutch performances, Dhoni joins an elite group of athletes who’ve turned their nicknames into protected brands. From Cristiano Ronaldo’s “CR7” to Michael Jordan’s “Air Jordan,” athletes are increasingly securing their legacies through trademarks. Dhoni’s move not only cements his status as a cricketing icon but also highlights the growing trend of sports stars leveraging their fame for commercial success. This strategic step ensures "Captain Cool" remains synonymous with Dhoni’s unmatched cool-headed leadership, both on and off the cricket field.
"You Cannot Be Serious"
By John McEnroe
John McEnroe trademarked his iconic outburst “You Cannot Be Serious” in 2006 with the USPTO, capitalising on his fiery tennis persona. The phrase, born from a 1981 Wimbledon rant against an umpire, became a cultural hallmark, featured in his bestselling book and various merchandise. The trademark protects its use in apparel, media, and licensing, ensuring McEnroe controls its commercial exploitation.
CR7
By Cristiano Ronaldo
Cristiano Ronaldo’s “CR7” trademark, combining his initials and jersey number, is a global brand synonymous with his soccer dominance. Registered for use in clothing, footwear, and fragrances, CR7 reflects Ronaldo’s marketability as one of the world’s highest-paid athletes. The trademark protects his personal brand across merchandise, from sportswear to luxury goods, ensuring control over commercial ventures.
Kobe Bryant Flight 24
By Kobe Bryant
Kobe Bryant’s “Flight 24” trademark, tied to his jersey number 24, was part of his branding efforts post-retirement. Registered for use in apparel, footwear, and sports equipment, it reflected his “Black Mamba” persona and aerial playing style. The trademark protected his legacy as a five-time NBA champion and 18-time All-Star, ensuring control over merchandise and endorsements.
"Just a Kid from Akron" And King James
By LeBron James
LeBron James trademarked “Just a Kid from Akron” and “King James” to cement his personal brand. “Just a Kid from Akron” reflects his Ohio roots, used in philanthropy like his I Promise School, while “King James” signifies his NBA dominance with four championships and four MVP awards. Both are registered for apparel, media, and charitable initiatives, protecting their commercial use. These trademarks underscore James’ journey from a prep-to-pro star to a global icon, ensuring control over his narrative and merchandise as one of basketball’s greatest.
"Bolt to the World"
By Usain Bolt
Usain Bolt’s “Bolt to the World” trademark, alongside his iconic “Lightning Bolt” pose, was registered to protect his brand as the world’s fastest man. Used in apparel, endorsements, and media, it capitalizes on his eight Olympic gold medals and world records in the 100m and 200m. The trademark ensures Bolt controls commercial use of his signature pose and phrase, preventing unauthorized exploitation. This move mirrors other athletes’ efforts to monetize their fame, extending Bolt’s legacy beyond track into a global lifestyle brand synonymous with speed and charisma.
‘OOH AAH CANTONA’
By Eric Cantona
Eric Cantona’s “OOH AAH CANTONA” trademark captures the chant Manchester United fans created for the enigmatic French footballer. Registered for use in merchandise like apparel and media, it reflects Cantona’s cult status as a five-time Premier League champion. The phrase, born from his flair and charisma, became a cultural staple in the 1990s.
