Just as KL Rahul commands the cricket pitch with precision and flair, he navigates the world of investments with the same traits. Known for his cool-headed batting, Rahul applies a similar strategic mindset to his financial playbook, making calculated moves that showcase his foresight. From tech startups to wellness brands, His portfolio blends bold strokes with visionary choices, proving he’s not just a sports icon but a financial maestro. Recently, he, along with his father-in-law Sunil Shetty, purchased a seven-acre land in Thane, worth Rs 9.85 crore.
8 Investments By KL Rahul That Prove His Business Acumen
Metaman
KL Rahul invested in Metaman, a men’s lifestyle brand that acquired Drip Project in 2023 and reimagined its premium perfume range. He has been an investor since the brand’s early stages and increased his investment for the perfume line launched on August 30, 2024. Rahul also serves as the brand ambassador.
Boldfit
In July 2024, Rahul invested in Bengaluru-based D2C fitness brand Boldfit, which offers over 400 products, including athleisure wear. The brand raised Rs 110 crore last year. He is also the brand ambassador. The investment supports Boldfit’s expansion plans, including entering the Middle East and opening 100 offline stores in India. Financial terms were not disclosed.
Flam
Rahul invested in Flam, an AI-driven company developing a Mixed Reality product to enhance fan-celebrity interactions, in August 2024. The investment amount and stake details remain undisclosed, aligning with Rahul’s pattern of supporting innovative, youth-focused ventures.
Hyugalife
Rahul became an investor in Hyugalife.com, a Sequoia-backed health and wellness e-commerce platform, in June 2023. He also serves as a brand ambassador, promoting products like supplements and sports nutrition. Katrina Kaif is another celebrity who has funded this brand.
4CAST
In April 2023, Rahul joined 4CAST, a UK-based collective founded by cricketer Ben Stokes, as an investor and brand ambassador. Stuart Broad and Jofra Archer are also associated with this venture. The platform supports athletes in exploring business opportunities.
OTO
Rahul invested in OTO, the Digital commerce platform for lending bikes, founded by serial entrepreneurs Sumit Chhazed and Harsh Sarupuriya. The startup also raised $10M in funding last year.
XYXX
In April 2022, Rahul invested in XYXX, a premium men’s innerwear and loungewear brand, and became its first brand ambassador. The investment supports XYXX’s expansion across digital marketplaces and physical touchpoints.
Real Estate Investments
KL Rahul’s investment portfolio spans fashion, fitness, wellness, and technology, targeting modern Indian youth. Besides startups, Rahul has also invested in premium real estate properties in Bengaluru and Mumbai
