Louis Vuitton Joins Formula 1 As Title Partner Till 2035
Louis Vuitton Joins Formula 1 As Title Partner Till 2035

The brand's association with F1 is a high point of sports and fashion convergence. 

The iconic French luxury fashion house Louis Vuitton continue to leave their mark in the sporting world, as they joined forces with Formula 1 to become the global partner for the next ten years. Additionally, the brand also became the title sponsor of the first race of the season in Melbourne, which will be known as the Formula 1 Louis Vuitton Australian Grand Prix 2025. This comes after the news that LVHM has joined the high-octane sport as their global partner.  

Stefano Domenicali, President and CEO, of Formula 1, said, "We are thrilled to welcome Louis Vuitton as title partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories. The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula 1 and I am proud to start it with our passionate partners at Louis Vuitton." 

 

2025 is a special year for Formula 1 as it marks its 75th anniversary. And with the new 10-year-deal in place, Louis Vuitton will replace the Rolex signages along race tracks all over the world. The French brand will also award its iconic Trophy Trunks, which were a staple at the Monaco GP since 2021, will be presented on the podium to the top three finishers. It’s fitting that their tagline is "Victory travels in Louis Vuitton". The Trophy Trunks are emblazoned with the iconic "LV" in a variety of colours, depending on the location of the race to match the local flavour. 

Pietro Beccari, Chairman and CEO, of Louis Vuitton, added: "I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft, and precision. The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race." 

Share this article

©2024 Creativeland Publishing Pvt. Ltd. All Rights Reserved