Global sportswear brand PUMA, along with 1623 women just broke the Guinness World Record for the largest number of people holding the abdominal plank for 60 seconds.
Held at the Jio Garden, Mumbai, and kick-started by RJ Malishka and VJ Shibani Dandekar as a part of the ‘Do You’ campaign, the event was led by several women achievers Jacqueline Fernandez, Olympic medalist Sakshi Malik, actor Kalchi Koechlin, singer Anushka Manchanda, Everest twins Tashi & Nungsi Mallik, among others. There was also a fun-filled Zumba session with international Zumba education specialist Sucheta Pal along with a special performance by the band The Other People.
Launched on October 16th, PUMA’s ‘Do You’ campaign was aimed to inspire confidence in women across the globe to do what they want to do.
Speaking about the event, Abhishek Ganguly, MD, PUMA India, stated, “We are extremely thrilled to see the campaign succeed and snowball into a massive movement. What’s extremely encouraging has been that we could bring together women from all walks of life and the girl next door could relate to the movement. Breaking the Guinness World Record has been an icing in the cake by giving women a feeling of community achievement. We hope this inspires women to always believe in themselves, work on their core strength and to live the philosophy of ‘Do You’”.