Calvin Klein's New Campaign Captures The Experiences Of Today's Youth
Calvin Klein’s New Campaign Captures The Experiences Of Today’s Youth

The 2019 global advertising campaign features latest watches and jewellery from the brand

In the latest Calvin Klein campaign, photographer Lachlan Bailey reminds us that for all the time you have, there is no time like the first. Set on the open road – a universal symbol of freedom, the coming-of-age campaign exposes the raw emotion of experiencing something for the first time – whether a first love or a first joyride. The campaign No Time Like The First captures the carefree and authentic experiences of youth today and features Cara Taylor, Justin Martin, Kohei Takabatake, Hyun Ji Shin and Roos Van Elk. 


The brand continues to push boundaries with the latest collection that consists of a range of bold and authentic design pieces, as well as statement watches with new colours, stripes, chains and cuffs. Highlights include the youth-inspired Calvin Klein watch collection for her. Available in three colourful tone-on-tone sets, one watch is combined with two bracelets, allowing for numerous customization possibilities. For men, the Calvin Klein fraternity collection features three-hand timepieces in seven contrasting models that integrate striped textile coloured NATO or vintage-style leather straps with multiple dial variations and colourways.


The elegant Calvin Klein unified jewellery set creates subtle movement through interlaced wires and perfectly adjusts to the neck and arm with the right ergonomics. This striking set is composed of a choker, bangles and earrings, and is available in stainless steel and champagne gold PVD finishing. This cross-category collection offers a modern choice of necklaces, bracelets, earrings and watches. 







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