Coronavirus: Snapchat Launches AR-Based Donation Lenses To Support WHO
Snapchat introduced a new AR-based donation lenses to help World Health Organization (WHO) in the fight against novel coronavirus.
The new set of filters allows you to scan 23 international currency notes across 33 countries, with various graphics then popping up showing how your donation of that sum could contribute to medical supplies, patient care, or research.
This move is to encourage the users to donate some amount of funds for help against the outbreak of the pandemic. The company said media publishers covering about coronavirus on its Discover platform will give users the option to swipe up to donate directly from their content.
“To date, over 445 Discover Stories or Shows have been produced on COVID-19, and over 68 million have viewed COVID-19-related content on Snapchat,” the company said in a post.
Snapchat has made these lenses in partnership with UN Foundation’s COVID-19 Solidarity Response Fund to support the WHO. To help the users with their coronavirus anxiety and other mental health issues, the company came up with its ‘Here For You’ search tool in the last month. It also introduced two new augmented reality lenses last month to promote social distancing.
According to Snapchat, the lenses have reached almost 130 million people across the world.