The internet did a bizarre thing yesterday, as the internet does. And, people can’t stop talking about it.

An egg has de-throned Kylie Jenner, at least, in terms of the most liked picture on Instagram. And, since then, this Instagram post has garnered over 38 million likes.

If you are reading this, then, chances are you may have done your part to achieve this goal.

And, here it is:

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

 

Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this 🙌 #LikeTheEgg #EggSoldiers #EggGang

A post shared by EGG GANG 🌍 (@world_record_egg) on



And, this is what Kylie Jenner had to say about it: 

 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

 

Take that little egg



A post shared by Kylie (@kyliejenner) on

After the Instagram-fiasco, World Record Egg handle headed over to Twitter.

And, their next challenge is to get the most retweeted tweet on Twitter. Well, they have already garnered half a million retweets.

Take a look:

The whereabouts about the person handling these accounts remains a mystery. But, it has managed to pique internet’s curiosity.

And, since then, there have been a dozen replica accounts copying the same format.  

(Image Credits: Kylie Jenner’s Instagram, Egg Gang’s Instagram)