Flipkart Apologizes for Its Misogynist Women’s Day Blunder
Flipkart Apologizes for Women’s Day Blunder After Misogynist ‘Kitchen Products’ Message

On Women’s Day, March 8th, e-retailer Flipkart drew flak for its regressive text messages, despite the women-centric video campaign

When big corporations try to go all out on special days, things tend to go a little askew, especially when the communication tends to be a thinly veiled attempt to draw sales.


This Women’s Day, March 8th, e-retailer Flipkart drew flak for its regressive marketing text messages:

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Promoting kitchen appliances alone is egregious enough in a country where millions of women are relegated to unpaid, unappreciated household labor, but Flipkart dialed up the tone-deafness by immediately asking viewers to buy products after claiming that they ‘celebrate YOU’.


The marketing gaffe drew attention right after Flipkart’s #EveryWoman campaign took off. It’s promotional video followed several old-school corporate inclusivity cues, highlighting its women workers and showcasing snippets from women who used the platform to run their businesses:

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Despite the video’s good intentions, Flipkart received a barrage of criticism and insults from Twitter users for their text-based promotional message. Several shamed the company for approving such a text:


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A few confused men also wondered why they were the target audience:


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Meanwhile, Flipkart put out an apology.


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It was still too little, too late, as the post was quickly swarmed by angry customers, looking for support on mishandled orders.


(Featured Image Credits: AP, Twitter)

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