Bumble has announced that it would ban body shaming on its platform.

The women-first dating app has stated in its terms and conditions that it will ban unsolicited and derogatory comments made about someone’s appearance, body shape, size, or health. The language also includes language that can be deemed fat-phobic, ableist, racist, colourist, homophobic or transphobic.

It makes the dating platform, one of the first dating apps to explicitly moderate body-shaming language, continuing to create a safer, kinder and more respectful space to make healthy and equitable connections.

The app uses automated safeguards to detect comments and images that go against its guidelines, terms and conditions, which can then be escalated to a human moderator to review.

“At Bumble, we have always been clear on our mission to create a kinder, safer, respectful and equitable space on the internet, and our zero-tolerance policy for racist, harassing and hate-driven speech is an important part of that. We believe in being explicit when it comes to the kind of behaviour that is not welcome on our platforms and we’ve made it clear that body-shaming is not acceptable on Bumble,” said Priti Joshi, VP of Strategy at Bumble.

”Our moderation team will review each report and take the appropriate action. We always want to lead with education and give our community a chance to learn and improve. However, we will not hesitate to permanently remove someone who consistently goes against our guidelines,” she further added.

Earlier this month, Bumble conveyed an in-app survey with 2700 single Indians, which revealed how the body shaming has affected their lives. According to the dating app, the findings state that 44% of respondents have been made to feel insecure about their body in the past year. 38% of respondents stated that people are more likely to make unsolicited comments online, 29% in-person and 33% both online and in-person. Whereas, 75% of respondents feel that they are more likely to feel physically judged while dating compared than other areas of life.

The users can also report someone for body shaming within the app using its Block + Report tool. Bumble is also encouraging their community to report bad behaviour through their in-app reporting to enforce this specific set of guidelines.

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