In the decade long journey of Instagram being one of the most used social media platforms, the app has seen many changes. From its logos to its features, the users have been introduced to several modifications. Head Of Instagram, Adam Mosseri, now revealed that Instagram is no longer going to be just a photo-sharing app.

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In a video posted on social media, Mosseri explained how the team is now working on expanding its horizon to entertainment and video. The decision comes after understanding how competitors like TikTok and YouTube have gained success because of the same feature. Considering that the “power” is shifting from institutions to individuals, Mosseri feels that Instagram should also play a role in that.

The head went on to explain that the new changes and experiments that Instagram will be doing will include features like showing users recommendations for topics they’re not following and making videos more immersive. Instagram had started with video posts a couple of years ago. They also introduced full-screen videos via IGTV — its YouTube equivalent for mobiles, and are now planning to make it more engaging.

Mosseri also tweeted, “At Instagram, we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging.” He went on to talk about company surveys which suggest that more people use the platform for entertainment and that’s where their future seems to be veering towards.

Apart from this, it is being also said that the photo-sharing app has been working on the shopping features to let users buy sponsored goods or Creators’ recommended/ endorsed products directly from the platform for the longest time now. The older version of Instagram had a dedicated shop section under the explore feed, but now the team will be introducing an option where a user can tag products on IGTV and Reels.