The Italian Job
Raymond’s new premium Italian fabric collection, Regio Italia, is now available at select outlets
For those with a taste for the fine things in life, here’s some welcome news. The Regio Italia range of premium suiting fabrics will now be available at select Raymond outlets. “Regio Italia is a fine collection of fabrics from Italy, with the latest designs, that are carefully woven and specially handpicked. This collection offers fabrics in 5 different blends” said Kishore Bhatia, product head – textiles, Raymond.
The collection was unveiled by Sanjay Behl, CEO – lifestyle business, along with Aniruddha Deshmukh, president – textile & retail and model/actor Dino Morea. To mark the evening of the launch, an exclusive fashion show was arranged to show off the garments tailored from the fabrics. The luxurious collection was showcased by models in a show designed and styled by Vito Dell’erba, creative director, Raymond. The show was followed by a fusion musical performance by Grammy nominee Louis Banks, along with sitar maestro Ravi Chary.
Sanjay Behl said, “Raymond has always been at the forefront of product innovation and continues to stay invested in world-class product engineering and manufacturing facilities. The growing demand for premium fabric has steered us to introduce Regio Italia, and this new offering will be available with select trade partners and at Raymond Shops, which have the expertise in handling the super-premium product range and have a history of servicing a luxury-oriented clientele over the years”.
To make sure that customers get to the entire range and are able to choose the best from the collection, the fabric will be available in the form of lengths as well as swatch samples. Although this exclusive range will be available only in select outlets, new products will be added to keep the collection fresh and innovative.