Johnson & Johnson is ending the sale of its popular Johnson’s Baby Powder in the United States and Canada. This comes in as a thousands of lawsuits have claimed that it causes cancer.
On Tuesday, the brand announced that the talc-based powder will still be sold outside the U.S. and Canada. The baby powder was initially used to prevent diaper rash in infants, but after few decades, it was adopted by both men and women alike as a powder to prevent odors in the genitals.
Demand for talc-based Johnson’s Baby Powder in North America has been declining due in large part to changes in consumer habits and fuelled by misinformation around the safety of the product and a constant barrage of litigation advertising,” the company said.
The brand has faced about 19,400 cases alleging its talcum powder caused consumers to develop ovarian cancer, through use for feminine hygiene, or mesothelioma and a cancer that strikes the lungs.