Virgil Abloh took to Instagram to announce he is teaming up with music collective Deviation for a special Black Lives Matter fundraiser. Bidders would have a chance to own a coveted, signed pair of the unreleased Off-White™ x Air Jordan 4 “Sail.”

“[I] got together with some friends, each of us contributing to the sustained support of the Black Lives Matter cause and I’m auctioning an unreleased signed pair of these (with your name not mine per se),” said Abloh in a post on Instagram.



The online auction concluded on June 25, and the highest bidding amount reached a whopping figure of £150,000 GBP (approximately Rs 1.4 crore). The bidding was held in private, so the name of the winning bidder has not been made public.

Apart from Deviation, the proceeds will also be donated to Inquest, an organisation that provides support to families experiencing a “state-related death” and The Black Curriculum, another organisation that looks into the lack of Black British history in the UK curriculum.


(Header Credit – Instagram, @yankeekicks)