Are north Indians dirtier than south Indians? Do Hyderabadi men like it rough? Do Delhi men love edible body paint more than edible underwear? How much do women spend on sex toys? If you are a curious cat (just like us), you would want to know the answer to all these questions. And thanks to, India’s most popular e-commerce site for sexual wellness and erotic products, we have the answers.

The good men (bless ‘em) at carried out a research on the online buying habits of Indians for intimate products. The research is comprehensive (based on an 18-month study) and saucy, filled with juicy details about how women and men function inside their bedrooms. Here are some snippets from the research:

The Western region leads with the highest sales of products (36%) with the north and the south catching up. Like they put it, we are a land of the wild, wild, west.

Maharashtra and Karnataka are the top buyers of sex toys and wellness products.

Men shop more, of course, but women are close behind, and often shop under their spouses’ identity. Naughty, naughty.

Move over, teenagers. The 25-34 age group is the horniest lot.

While the highest selling products are condoms for men, women are more experimental and shop mostly for toys and other fun stuff.

And here are some quickies:

Most popular lube flavour: Strawberry
Most purchased fun stuff – Edible body paint
Most bought edible product – Candy bra
Most sold role play costume – Waitress
Best men’s hygiene product – Delay gel
Best passion product – Handcuffs