Louis Philippe’s new line of luxurious premium casual wear for men amplifies the company’s legacy of unmatched craftsmanship and style

Louis Philippe has dominated the premium end of India’s formal, ready-to-wear menswear market for three decades with a  combination of high-quality fabrics, sleek cuts, and enduring construction. It is now bringing that long experience to bear in casual fashion with the launch of LOUIS, a new line targeted at men who demand nothing less than luxury in their clothing, whatever the occasion.

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A thoroughly modern take on casual luxury, the LOUIS collection of shirts and T-shirts are designed for the contemporary Indian man who is well-travelled and is in sync with global trends in men’s fashion. Made from premium, super-fine cotton, LOUIS shirts feature high-quality interlinings specially imported exclusively for the collection, along with pucker-free seam stitching for a sophisticated look and feel.

With dynamic new designs, a fresh colour palette that works exceptionally well with Indian skin tones, and patterns that help the wearer stand out in a crowd – the shirts are veritable statement pieces for the man who wants to make an impact.  The construction includes shape-retaining lead edge collars, shanked and wrapped buttons, and a masterful cut for the precise fit.

The shirts are perfect for the dressed-up look. But works equally well for more informal settings when paired with dark denim or, perhaps, a lightweight sports jacket. The LOUIS range includes the traditional white, blue and navy colours for the more conservative dressers, while the more adventurous can choose from peach, yellow, lilac and others.

The LOUIS  by Louis Philippe collection of premium casual wear also includes polo neck T-shirts made with premium two-ply long-staple cotton that’s stretchable and soft to the touch. With their deep, lustrous colours, classy style, range of striking patterns, and single-colour finishes with contrasting collars, they are an amalgamation of premium casual and luxury, combined with an elegance that’s a Louis Philippe hallmark.

“Defining class, elegance, and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman. Taking this a notch higher, we are thrilled to announce the launch of LOUIS premium casual wear by Louis Philippe,” says Farida Kaliyadan, COO, Louis Philippe. “We are anticipating this collection will be a humongous success among all our customers as we genuinely strive to bring luxury to the causal side for our shoppers,” she adds. Indeed, with prices ranging from Rs 2999 to Rs 3999 for LOUIS shirts and Rs 2499 for T-shirts,  the new collection represents the pick of premium casual fashion for men at prices that will be palatable for a suitably large audience.

Louis Philippe has roped in the celebrity fashion designer, Manish Malhotra, to promote the  LOUIS collection on social media. He recently appeared in a much-appreciated unboxing video that provided a sneak peek of the new collection.

The LOUIS by Louis Philippe collection of shirts and T-shirts are now available at select Louis Philippe stores and can be ordered via the Louis Philippe mobile app. It can also be bought from the official website: https://www.louisphilippe.com/premiumcasualwear