Birkenstock Launches ‘1774’ E-Commerce Experience In India
German footwear brand Birkenstock recently completed a year in India and now, have just launched its first store in Mumbai.
With its entrance in the nation, the footwear brand is bringing some of its iconic collections such as ‘1774.’ Launched originally in January 2019 globally, it showcases unique collaborations with fashion’s brightest minds. The Indian market can now experience the brand’s collaborative collections with world-class fashion revolutionaries like Valentino, Proenza Schouler, Rick Owens and others, that have already created much anticipation in other global markets.
The footwear has been a blast amongst celebrities, fashion designers and style icons across the globe for decades. The brand has earned a strong international base of loyalists who wear these pieces due to the outstanding functional comfort offered by the orthopaedic footbed.
The Birkenstock 1774 collection sees a new, season-less unisex drop that takes the most iconic Birkenstock styles and upgrades them with state of the art manufacturing techniques. The iconic cork footbed is wrapped entirely in soft premium leather, stamped with the 1774 custom seal. An ultra-slim leather sole features a unique pattern of PU areas for durability, flexibility and anti-slip. This project is created with a long term view, developing new styles annually, consistently taking manufacturing techniques forward.
An exclusive selection of collaborative capsule collections will be available in India exclusively on the new website starting 22nd January 2021 with highlights of the Birkenstock 1774 collection launching first.