Calvin Klein’s CK Everyone Is The Genderless Fragrance You Need
This latest launch is a clean fragrance, making it a perfect addition to the brand’s existing portfolio.
With seasons changing, it is time to upgrade your fragrance to something that gets you into the mood for transitional weather. Getting a new perfume feels like a fresh start, sort of like a new season of your life itself. If you are someone who adores citrusy aroma, this season, take the grooming routine to the next level with Calvin Klein’s CK Everyone Eau de Parfum. This latest launch is a clean fragrance, making it a perfect addition to the brand’s existing portfolio.
Inspired by today’s youth, who strive to express their true selves and are unconstrained by boundaries, the refreshed CK Everyone Eau de Parfum visual evokes authenticity and infinite self-expression. Created by the perfumer Alberto Morillas, CK Everyone boasts a vegan formula containing 77% naturally-derived ingredients. Formulated with naturally derived alcohol, this latest launch is vegan, recyclable, and comes in a folding carton that contains 30% post-consumer recycled materials. The citrus-themed scent includes notes of organic orange oil, blue tea accord and cedarwood.
The fragrance opens with a juicy freshness, courtesy an organic orange note from Mexico. At the heart of the perfume, responsibly sourced Black Tea from Sri Lanka provides a powerful intensity. This key ingredient continues the tradition of tea notes in the CK One family, paying homage to the green tea found in CK One and blue tea in CK Everyone EDT. Responsibly sourced Vetiver from Haiti exudes sensual woodiness at the base. The end result is one that’s artistically blended, fusing dynamic luminosity with deep richness.
The CK Everyone Eau de Parfum bottle pays homage to Calvin Klein’s timeless underwear collection. The black and white band wrapped around the glass conveys the intensity of the perfume, signifying an influential link to the fashion house. Adorned with a matte black cap and bold logo, the packaging reinforces the intense codes of the fragrance.
Shot by photographer Glen Luchford, the campaign vision of the fragrance is brought to life by actor and skater Evan Mock, artist Elliot Sumner, visual artist MLMA, and rapper Priddy. The diverse cast celebrates the multiplicity of being one in a bold, polymorphic visual that empowers an individual tribe of self, and redefines boundaries, eschewing all limits and limitations. Inspired by today’s youth who strive to express their true selves and are unconstrained by boundaries, the refreshed CK Everyone Eau de Parfum visual evokes authenticity and infinite self-expression.
The fragrance is now available to shop in selected stores and online platforms.