Estée Lauder To Pay NASA $128K USD For Marketing Campaign In Space
In the last few years, we have seen brands take a different route for marketing their products. Influencer marketing is one such latest trends to come up in these few years. Now, Estée Lauder has come up with something that no one thought would be possible. The brand is sending its newest skincare formula into space and it’ll cost only about as much as paying a big influencer for a few Instagram posts.
Yes, you read that right. Estee Lauder is contracting NASA to take 10 bottles of its Advanced Night Repair to the International Space Station where it will be featured in a photoshoot in the Cupola observational module with the planet Earth as the backdrop.
The beauty company is spending $128,000 for the campaign, where one of those bottles will be auctioned off for charity when returned from space. Once the photos are sent back to Earth, the company plans to use them on its online and social media campaigns. They have already announced that its “out of this world” skin serum is soon actually going to be out of this world.
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“We chose this iconic product because of its long history of firsts in the beauty industry. When it launched in 1982 as Night Repair, it was the first nighttime repair serum in the beauty industry and the first-ever beauty product to use hyaluronic acid. Now, 30 years later, we are adding another first to its legacies as the first serum to launch into space,” said Stéphane de La Faverie, global brand president of Estée Lauder.
Phil McAlister, NASA’s director of commercial spaceflight development explains, “We need to expand people’s perspective on what we can accomplish in space.” In a statement, the brand highlighted it being the “first beauty brand to go into space”.