Greenhouse, Foot Locker, Inc.’s multi-faceted incubator, has teamed up with Crocs on a series of exclusive collaborations.
The first collaboration in the Greenhouse x Crocs collection is with streetwear label Carrots by Anwar Carrots. Known for its unique aesthetic in style and creative output, the brand has managed to create a name among the younger generations in Los Angeles.
Using the brand’s signature Carrot’s theme and colour, the Carrots X Crocs Classic Terrain Clog presents the iconic Classic Clog in a new way. In India, the collection was launched exclusively at VegNonVeg, multi-brand sneaker store. The product was exclusively launched on the official website of the store at and was sold out in less than an hour.
Speaking of the partnership, Sumit Dhingra, Managing Director, Crocs India said in a statement: “We are delighted to witness the amazing response towards our collaboration with Anwar Carrots through Project Greenhouse. Collaborations have been an integral part of our global marketing strategy and we are starting this journey in India too. Crocs has found great resonance with GenZ worldwide and such collaborations will help us strengthen our GenZ connect in India. We’re excited for what’s to come.”
After the success of the first installation, Project Greenhouse and Crocs have announced a collaboration with Daily Paper, an Amsterdam-based clothing brand.