Davidoff Coolwater will, for the fourth consecutive year, lend a hand to the National Geographic Society’s Pristine Seas project, aimed at conserving and studying fragile marine ecosystems across the planet.

The partnership saw considerable success in 2014, as Ali Bongo Ondimba, President of the African nation of Gabon, announced the creation of an enormous marine sanctuary that spans across 46,000 square kilometers of ocean. In 2015, the project will commence its next mission in the outer Seychelles islands.

To celebrate Pristine Seas’ success, this summer Davidoff Cool Water will launch a new Love the Ocean campaign. For each Davidoff Cool Water bottle sold, Davidoff Parfums helps to protect 10,000 square meters of ocean. American actor and brand ambassador Scott Eastwood will be the face of the project and the face seen on the limited edition packs of the fragrance. An active surfer and swimmer, Eastwood’s handwritten rendition of the brand’s motto, What makes the man makes the motto, appearing on the pack.