Gucci has been named as the hottest brand for the first quarter of 2021 by The Lyst Index.

The Italian house remained popular online in the first quarter of the year, thanks to the additional buzz being generated by a picture of Lady Gaga and Adam Driver on the set of the House of Gucci movie. The photo garnered 4.3 million likes on Instagram.

Nike took second place, while, Dior, which entered The Lyst Index for the first time to come in third place. It didn’t make the ranking in previous editions due to its distribution model. The following brands were in the top 20 in the ‘hottest brands list’: Balenciaga, Moncler, Prada, Louis Vuitton, Bottega Veneta, Saint Laurent, Off-White, Versace, Burberry, Fendi, Valentino, Alexander McQueen, Loewe, Givenchy, Jacquemus and Balmain.


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The North Face x Gucci GG canvas bomber jacket was the hottest women’s item, followed by the Hermès pre-owned Kelly bag, the Bottega Veneta Lug boot, the Prada re-edition 2005 nylon bag, and the Attico Devon mules. Coming to the menswear, the Adidas Yeezy 450 sneakers took the first spot, followed by the Moncler Gui vest, the Prada logo bucket hat, the Nike Dunk Low sneakers, and the Arc’teryx Beta AR jacket.

“Brands face headwinds from economic uncertainty, the slow resumption of travel, and a third wave of Covid-19 in Europe. Still, there are signs of consumer optimism following the vaccine roll-out and anticipated opening-up in many markets,” Lyst said in the report. “Some commentators have asked whether shoppers will divert spending from fashion to travel and experiences in the coming months. For now there are signs of pent-up demand being released for items beyond loungewear. The future for fashion brands seems a little brighter.”

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