Net-a-porter and Armani group have announced a new strategic phase in their 20 year relationship. The duo will be introducing  a new “distribution model for the future” by developing the ‘Next Era’ omnichannel business model.

It will see both companies redesign and developing a “revolutionary, digital and integrated shopping experience for customers” that will see Armani’s digital stores

Giorgio Armani said in a statement: “In the past few months, I have been redesigning the Armani Group’s business model based on a concept thatis very dear to me: do less, but better. Mine is an invitation to consume more responsibly, focusing on authenticity and change. In YOOX NET-A-PORTER I’ve found a partner that allows me to transform this principle in a new multi-channel shopping project where the relationship with the customer is increasingly personal and direct, while e-commerce and boutiques are integrated in a dynamic balance, which will have a positive effect, also on the environment”.

Federico Marchetti, Chairman and CEO of Yoox Net-a-Porter said: “Armani has always been at the forefront of the world of fashion and luxury and one of the first to have adopted e-commerce with us. After a partnership that has lasted for two decades, we are still both driven by the desire to revolutionize the world of fashion with continuous innovations, as we have done since the first day we started working together”.