Nykaa has unveiled men’s fashion category on its website and apps. This comes after the platform launched Nykaa Man website and app in 2018 and will now offer men fashion and grooming products across 560+ brands and 42, 000 products.

Social media platforms such as Facebook, Instagram, YouTube and WhatsApp have exposed men, both in urban and rural areas, to global fashion and self-care trends. To cater all sorts of lifestyle needs, the latest launch will offer clothing, footwear, eyewear, sportswear and accessories brands including GAP, Louis Phillipe, Raymond, Adidas, Skechers, Pepe Jeans, Hidesign and more.

Speaking on the launch, Anchit Nayar, Chief Marketing Officer said, “It has long been the vision of Nykaa to bring the pillars of our brands – curation, content and convenience to both women and men across India. With the launch of our men’s category of fashion products on Nykaa Fashion and our already existing grooming offer on Nykaa Man, men across India will be able to shop for all their lifestyle needs at Nykaa with a guarantee of 100% authenticity, as well as exciting content to discover new trends and products.”

In recent months, the  ecommerce platform saw an increase in average order values and prepaid payments, reflecting the growth of online shopping. It will now extend its retail expertise to a male audience by catering to the high growth categories of fashion and grooming.