The Fédération de la Haute Couture et de la Mode has followed in the footsteps of the British Fashion Council by anouncing that the AW 20-21 Haute Couture collections will be presented on a digital platform.
View this post on Instagram
On the occasion of Fall/Winter 2020/2021 Haute Couture Collections, The #FHCM is organizing a Haute Couture online event. It will take place from July 6th to July 8th 2020. This event will be structured around a dedicated platform. The principle of the official calendar is maintained. Each House will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks.
A post shared by FHCM (@fhcm) on
Paris Haute Couture Week will take place from 6 to 8 July 2020 with each fashion house streaming a creative film or video. According to the Fédération de la Haute Couture et de la Mode, “the principle of the official calendar is maintained” and has stated that additional content in the form of panel discussions or podcasts will be available to audiences.