The industry has been waiting for the highly-anticipated debut show of Muccia Prada and new co creative director Raf Simons.

It has been reported that there is going to be a series of small screening events across the brand’s key markets such as New York, Tokyo, Shanghai and Seoul and live audiences are not expected at the events.

The brand has not mentioned anything related to its physical shows. Earlier it was reported that Prada would represent a live showcase but it is unknown whether it would have live audiences. Milan Fashion Week is expected to stage at least 28 physical shows, including Marni, Versace and Fendi.

Prada is scheduled to unveil its Spring Summer 2021 collection on September, 24. The location is yet to be revealed.