Prada is launching a digital talk series on Instagram. Dubbed as ‘Prada Possible Conversation,’ it will feature different personalities of the fashion industry who will explore various cultural themes during a series of live on Prada’s Instagram channel.

According to WWD, the conversations will be based on different themes like fashion, art, architecture and cinema to philosophy, psychology and literature. The goal is to invite users to explore how culture has been impacted and how might evolve in the future.

The first event will take place on April 14 and will see Pamela Golbin, curator and artistic director of Jacquard x Google Arts & Culture Residency, who will seen speaking to fashion critic Alexander Fury about fashion in times of crisis, while viewers will be able to join them to pose questions and share opinions on the topic.

The conversations on Instagram will result into a donation by the Italian brand to UNESCO, supporting its work during the coronavirus pandemic. The support to UNESCO will extend the company’s commitment to fight the pandemic emergency.