Gucci’s Autumn/Winter 2020-22 menswear collection saw the play of ‘Gucci Fake Not’ motif in the theme. Taking inspiration from the ’80s logomania, Creative Director Alessando Michele’s paid a homage to the brand’s logo, a significant element of their designs. Michele decided to approach this idea in an opposite way. The latest chapter in this idea is ‘Gucci Fake Not’, where the lettering is combined with the colours of the bicolor stripe . The message is that the brand’s idea of fashion is not only high-end, but also about mixing different worlds to make it even more compelling.

Take a look at the collection below.