Gucci has introduced its latest Gucci Basket sneaker collection. It is a distinctive high-top designed by the luxury house’s Creative Director Alessandro Michele. It is mainly made of Demetra, Gucci’s pioneering luxury material that combines quality, softness, durability, and scalability with an eco-friendly ethos.
Few games have had such an impact on the street culture as basketball, and now, recalling the high-top trainers that players wear on-court and that have become part of a deep-rooted pop-cultural off-court look, this lace-up sneaker by Gucci for its Ouverture collection takes its name from the sport.
Inspired by hoops, Gucci Basket is a genderless sneaker and features a special identification tag. The style comes in three different colour and fabric combinations. The shoes have a distressed look, and bright colour details in mixed materials are integrated into the distinctive design, including blue soles, violet mesh tops, padded and ribbed orange backs that wrap around the ankles, and green laces. Fluorescent rubber trim displaying House motifs, including the Interlocking G, is applied to the tongues and on the outsides of the shoes.
Demetra, the main material used, is the culmination of two years of research and development by Gucci’s own technicians and artisans. Produced entirely in Italy in the brand’s factory, it is created using the same expertise and processes for tanning thereby achieving characteristics that give Demetra a distinctive, pliable and resilient performance, with a supple and luxurious finish. The eco-innovation behind material combines efficient processes with animal-free raw materials that are primarily from sustainable, renewable, and bio-based sources.