The Gucci Beloved Lines collection of bags comprises four iconic pieces designed by Creative Director Alessandro Michele with a modern approach to archival elements. They are created to be worn and cherished time after time, transcending seasons and trends.


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The idea behind Gucci Beloved Lines begins with a favourite accessory of the wardrobe that is a constant source of admiration for its owner. It is the bag that came on a first date with someone who became a life partner. Or another worn to an important interview. One carried to the party of the year.

Jackie 1961


First debuted in 1961, the Jackie is known for its curved half-moon shape and emblematic piston closure. It is a bag that tells a story that spans eras, remaining timeless but always possessing a contemporary edge. Elegant with a vintage spirit, the Jackie 1961 enjoys signature standing within the House line-up, ever ready for a turn in the spotlight.

GG Marmont

The GG Marmont was first presented in the Pre-Fall 2016 Womenswear collection. The GG Marmont is defined by the Double G, an archive-inspired styling of the initials of the Italian house. Michele has given this hardware its current three-dimensional iteration and it also comes in a twisted torchon version.



The Dionysus bag features two tiger heads shaped in the form of a spur, which is an ode to the Greek god who in myth is said to have crossed the river Tigris on a tiger sent to him by Zeus. First debuted at the women’s Autumn/Winter 2015 fashion show, Michele’s first women’s presentation for the House, this bag embodies the Creative Director’s vision of products that are uniquely expressive of their time.

Gucci Horsebit 1955


The Gucci Horsebit 1955, is distinguished by a double ring and bar, a motif that encapsulates the House’s rich equestrian heritage, a handbag that connects archival elements with contemporary details in an effortless way.

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