Guess what? Soon, you will be able to walk into Kanye West’s retail store and pick out your favourite clothing. Seven years after launching Yeezy, West is now ready to make his next big move. 

This time, he is expanding his retail presence through a series of retail stores. 

On June 29, the rapper-turned-designer’s company Mascotte Holdings filed trademark applications with the United States Patent and Trademark Office (USPTO) wanting to use “YZYSPLY” for retail stores, retail store services, online ordering services and online retail store services. The store would offer a wide range of clothing, footwear, lingerie and accessories. 

In 2020, West made a 10-year deal with GAP. Titled Yeezy Gap, the brand focusses on the designer’s take on modern, elevated basics for men, women and kids at accessible price points. In June 2021, he dropped the first piece from his Yeezy Gap collaborative partnership, which was a blue nylon, unisex puffer jacket worth $200 and dubbed the “RoundJacket,” available on preorders. Within a few hours, it was sold out. A spokesperson for Yeezy Gap said that the jacket was still available on pre-order, but due to high demand, customers were seeing a “sold out” message.

This move comes after West’s Yeezus brand filed 17 applications with the USPTO for various goods and services, including cosmetics, household items, toys, games and sporting equipment, blockchain-based currencies and NFTs, and physical and online retail stores, campaign buttons, clothing and bags and amusement parks. 

(Feature Image Credit: Instagram)