Kering has announced that it will ban fur across all its businesses. The company’s CEO François-Henri Pinault announced last week that all of the French-based multinational corporation’s brands will no longer be using fur in their products.

“[Fur] is symbolic; it’s a material that was very much linked to the luxury industry historically,” Pinault shared with Business of Fashion. “Going fur-free gives a good signal that things are removing seriously in this industry in different ways to sustainability. … Through this lens, some materials have no place in luxury.”
“The time has now come. The world has changed, along with our clients, and luxury naturally needs to adapt to that. When it comes to animal welfare, our Group has always demonstrated its willingness to improve practices within its own supply chain and the luxury sector in general,” he added.

According to BoF, “when Gucci announced it would drop the material in 2017, fur products accounted for roughly €10 million EUR (approximately $11.7 million USD) in sales, less than 0.2% of its overall revenue.”

In addition to major fashion houses like Prada, Chanel and Burberry, most of Kering’s labels including Gucci, Bottega Veneta, Alexander McQueen and Balenciaga have gone fur-free. The company’s new policy comes as a part of a wider sustainable strategy, aiming to tackle the industry’s environmental impact. The other brands to implement the same policy are Saint Laurent and Brioni. “We will lose some customers that were looking for those types of products,” Pinault shared. “There’s an impact for sure.”

 

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Earlier this month, it was revealed that Met Gala co-chair Billie Eilish negotiated a fur-free pledge from American brand Oscar de la Renta in exchange for sporting their designs on the red carpet. On Instagram, Eilish wrote: “I am beyond thrilled that the entire Oscar de la Renta team heard me on this issue, and have now made a change that makes an impact for the greater good, not only for animals but also for our planet and environment too. “I urge all designers to do the same,” she said.

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