Kim Kardashian’s shapewear brand SKIMS is set to design undergarments, pyjamas and loungewear for the athletes of the USA’s Olympics team.

Announcing the collaboration, Kardashian said, “Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad. As I would watch the athletes compete, I would grow to understand the dedication and honour being a part of the Olympics embodied. I travelled with my stepdad and family to all different cities for the Olympic trials, the Olympics and track meet of @caitlynjenner’s and at every stop, I would buy an Olympic t-shirt as a souvenir.”

Five Team USA athletes modelled the official garments in the announcement including basketball player A’ja Wilson, swimmer Haley Anderson and Paralympic sprinter Scout Bassett.

Take a look at it below.

 

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Kardashian launched KKW Beauty in 2018 and Skims in 2019 after the initial brand name Kimono was dropped following accusations of cultural appropriation. The brand sells underwear and loungewear in West’s minimalist style and has proven popular during work-from-home times.

Forbes calculated that the 40-year-old’s worth had risen to $1bn from $780m in October thanks especially to her stakes in Skims as well as the KKW Beauty cosmetics business. Ms Kardashian’s net worth reached $1bn (£720m) thanks to her cosmetics and clothing lines as well as income from TV, endorsement deals and investments, Forbes business magazine says.

Earlier this year, Kardashian filed for divorce from her husband Kanye West. After trying to make it work for quite some time, the duo decided to part ways.

Also Read: Kim Kardashian Feels Like A Failure After Separation From Kanye West